酬金/奖励    compensation/rewards

补偿性的    compensatory

竞争和行业演变    competition and industry evolution

竞争导向定价法    competition-orientated pricing

竞争（供方）演变    competitive (supply-side) evolution

竞争因素    competitive factors

竞争情报/信息    competitive intelligence

竞争均势促销预算法    competitive parity promotion budgeting

竞争战略    competitive strategy

竞争优势/能力    competitive strength

竞争者分析    competitor analysis

投诉处理    complaint handling

组成材料和零部件市场    component materials and parts markets

计算机化的订购    computerized ordering

确定性研究    conclusive research

需求情况    conditions of demand

冲突和解决战略    conflict and resolution strategies

与规格一致    conformance to specifications

对抗战略    confrontation strategy

联合模型    conjunctive model

消费者（购买）决策    consumer decision-making

消费品分销渠道    consumer goods channels

美国消费品定价法案    Consumer Goods Pricing Act, USA

消费者需求    consumer needs

消费者包装食品公司    consumer packaged-goods firms

消费者促销    consumer promotion

消费者测试    consumer tests

消费者/家庭市场    consumer/household market

消费者感知    consumers‘ perceptions

权变计划    contingency planning

契约制造业    contract manufacturing

收缩/战略性撤退战略    contraction/strategic withdrawal strategy

契约式进入模式    contractual entry modes

合约式垂直营销系统    contractual vertical marketing systems

边际贡献    contributrion margin

控制战略    control strategies

便利食品商店    convenience food stores

便利品    convenience goods

清凉维普    Cool Whip

合作性广告    co-operative advertising

协调与冲突解决    co-ordination and conflict resolution

核心利益方案/提议    core benefit proposition (CBP)